During a study while attending college, I decided to try my hand at redoing a logo for some friends who own an underwater photography business. While their logo shown a lot of images of the beauty of the waters they visit, it was not a scalable image. My goal was to produce something that was vector-based for scalability, easy to read and recognize, and a clean look and feel.
I decided to start with their necessary tools to get the photos they do: flippers, mask, and snorkel. In the end, I decided the flippers were the most recognizable to underwater diving and drew those while highlighting the blues of the waters they usually frequented. In the end I had a clean looking, scalable logo that I then used to make stationary for them.